Growth Markets Heating Up—Along with the Atmosphere

A report recently published by McKinsey and Company presents an extensive study of opportunities to reduce greenhouse gas emissions in Australia, Germany, the United Kingdom, and the United States. The report notes:

“[E]ach of these four large economies can reduce its emissions by 25 percent below the levels they will reach in 2030 if nothing is done to abate emissions. In addition, such cuts can be achieved at relatively little or no cost and without significantly changing the lifestyles of these countries.”

Business opportunities to reduce emissions, many of which have to do with improving energy efficiency, are opening up profitable markets for ecologically-minded entrepreneurs. According to McKinsey, growth can go hand in hand with what’s good for the environment as the private-sector contributes significant solutions to climate change. Would-be-investors take notice: there’s no better time to act than now. The sooner we start addressing the challenges of climate change, the better for our planet—and the more profitable for investors.