Video: Book Launch: Opportunity Knocking: Lessons from Business Leaders

  • May 1, 2014
    Duration: 00:56:00
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    Known as the producer with the trillion-dollar Rolodex, Lori Ann LaRocco knows how to get business leaders and entrepreneurs to talk. Many of the world’s most well-known executives are so trusting of LaRocco, senior talent producer at CNBC, that she consistently gets scoops on billion-dollar deals before anyone else. In her newest book, Opportunity Knocking, LaRocco uses her close relationships with these organizational leaders to tell their stories—many of which have never been previously revealed, but offer brilliant insights into their minds. 

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