Bush Team Explores Use of 'Soft Power.'

"The costs of a unilateral, we're the big guy, we'll do it our way [policy] ... is very expensive," Nye said. "People are less willing to do what we want.

Professor Nye is the first to say that soft power by itself is not enough, and that hard power — coercion or military might — is also needed. The key, he says, is to balance the two so that one doesn't undercut the other.

The new term for this is "smart power." The Center for Strategic and International Studies has just launched a bipartisan study of this concept.

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