Coke Chairman: Leaders Must Tackle Water Shortage.

In Coca-Cola Co.'s latest effort to boost its environmental image, the company’s chairman on Wednesday called for government and businesses to do more to address the growing problem of global water shortages.

Coke Chairman E. Neville Isdell joined former U.S. Sen. Bill Frist in Washington to issue a "declaration" that outlines how the Obama administration and big businesses should address global water woes.

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